Caresuper Brand Report Essay - 825 Words

Caresuper Brand Report (Essay Sample) Content: Caresuper Brand ReportStudentà ¢Ã¢â€š ¬s NameInstitutional Affiliationà ¢Ã¢â€š ¬Ã†â€™Caresuper Brand ReportIn the living century, one of the reputable super funds corporations in Australia is the Caresuper. Caresuper provides members with benefits on retirement or attainment of a particular age and financially supports them with their dependants in the cases of death or inability to work due to physical or mental incapacitation. In an effort of meeting the consumersà ¢Ã¢â€š ¬ needs, the firm has various investment options available for its members such as capital stable, alternative growth and sustained balanced. Besides, it avails assets such as local and international shares and property. It is worth mentioning that the business also provides services such as those of medical cover, financial planning and general insurance. The Caresuper firm has around 195,000 Australians whose fund is worth around $4 billion. Deductively, whenever one mentions Caresuper, it re minds him or her of the enterprise superannuation for persons in administrative, service, professional and managerial occupations.Role of the Brand NameCaresuper has a unique brand name and symbol whose color signifies a bright future. As the name suggests, the fund prioritizes looking after oneà ¢Ã¢â€š ¬s life; hence, the firmà ¢Ã¢â€š ¬s name starts with the name care. Secondly, it follows that the company does not only take care of its members, but also optimally looks after their welfare. Evidently, this is highly likely to create a positive and lingering image to both Caresuperà ¢Ã¢â€š ¬s members and prospects. Notably, if the brand name were Supercare, it would not be as memorable as it is with Caresuper. Another role that the above brand name plays is that it shows credibility of the company, which aids in getting rid of doubts among the community members. Precisely, this fosters effective communication of the corporationà ¢Ã¢â€š ¬s products and services. Knowingly, many b uyers face the challenge of making an informed decision due to the competing sets of products. However, the Caresuperà ¢Ã¢â€š ¬s brand clearly distinguishes its products and services from those of competing firms within the same industry.Occasionally, the Caresuperà ¢Ã¢â€š ¬s name significantly moves the target prospects. Therefore, group associates the name or even the logo with meeting the varying needs of customers such as effectiveness and advocacy (Kelly, 2001, p.3). Recently, research has indicated that Caresuper has ranked fifthly among the top twenty-four funds, which indicates a high level of consumer satisfaction. Hence, the customerà ¢Ã¢â€š ¬s review suggests that Caresuper is a market leader. The branding department is actively engaging the society. For instance, it appointed Giaan Rooney as the 2011 brand ambassador as well as it conducts brand-tracking research in which it fairly awards the winner. Rooney reported that she started investing when she was fifteen year s; thus, the Caresuper fund has an anti-discriminatory nature since it cuts across different ages. In addition, the fund provides convenience in service and is client-driven to foster long-term investment. Consequently, the brand has helped the firm win membersà ¢Ã¢â€š ¬ confidence and benefit from their continued loyalty.It follows that Caresuper has maintained an outstanding position in the market. Its strategies of involving sportspeople and membersà ¢Ã¢â€š ¬ participation are some of the crucial ways it uses to create awareness. In fact, the enterprise has given time limit within which it will declare the winners. Furthermore, the fund has ranked highly for the last two consecutive years. Evidently, the customers have emphasized more on brand name and so are the products and services. Ultimately, Caresuper has accumulated a reasonable number of active populations.The Keller Customer-Based Brand EquityIn this case, the author suggests the adoption of an appropriate business-to- business model to help buyers quickly decides in the cases where they have many alternatives. Brand equity refers to the effect value that one obtains from the consumption of specified products or services. Consider, for example, a buyer is willing to incur extra costs in preference of services from a particular provider over other alternatives because of the brand equity. In such cases, the writer can say that the brand has added value to the user. The Keller CBBE forms the basis for the analysis of Caresuper brand. The model has six elements namely performance, feelings, judgment, resonance, imagery and resonance (Aaker, 1997, p.349). Of importance, the Keller CBBE...

The Expansion Of Space Programs By The Developed Countries - 1100 Words

The Expansion Of Space Programs By The Developed Countries (Research Paper Sample) Content: Space ProgramsNameInstitutionSpace ProgramsOngoing advancements in technology and multiple logistical advantages have encouraged the expansion of space programs by the developed countries with many others accelerating the development of space related technologies. Some of the countries that have broadened their space exploration programs include the U.S., Russia, China, Japan, Canada, and India (Burleson, 2005). The U.S., China, and Russia are the only countries on earth that have managed to put people within space independently. China and India have signaled intentions of doing the same in the near future. Many policy critics have argued against the expansion of the space programs on the grounds of the large budgetary allocations and presumed inappropriateness of the missions. In the view of many critics, the money used on the programs should be channeled to causes such as poverty eradication and the provision of essential services such as education, healthcare, coun terterrorism, and other matters of immediate concern.Growing opposition against space programs is largely based on the fact that planet earth continues to face significant challenges and risks, which should be addressed with money from the various space programs. Moreover, the critics contend that the research input that is often directed towards space programs should be channeled towards programs that aim towards the improvement of the conditions that continue to afflict the modern world (Harvey, Smid Pirard, 2010). Some of the pressing problems that continue to attract the attention of world leaders include global warming, the HIV/AIDS pandemic, global terrorism, cancer, and underdevelopment in many parts of the world (Callmers, 2008). In the opinion of some critics, the budgetary allocation for space programs should be redirected to such problems, which threaten the survival of whole societies across the globe. Such perspectives are usually supported by opposition groups, enviro nmental lobbyists and activists of different causes.Some of the space programs that would have been invented are those whose import has a direct positive bearing on the survival of the planet earth. Critics consider many of the existing inventions as grossly superficial and wholly inappropriate, particularly when considered in the background of the emergent challenges of the 21st Century (Harvey, Smid Pirard, 2010). Among the inventions that should have been developed include those that provide definite specifics about the gravity of global warming. Others should offer credible predictions about the weather, particularly on matters related to early warning systems. The common impression is that the available predictions and early warning systems are not as efficient and timely as they should be. As such, poor disaster responses are often attributed to the inability of the existing technology to provide proper information that would lead to the limiting of the damage when the inevit able unfolds. Therefore, space programs should be channeled towards providing solutions on matters related to natural calamities.Moreover, there is the general feeling that space programs have not helped in the resolution of airline disasters. Critics believe that significant breakthroughs would have been achieved had the space engineers devoted sufficient efforts to the investigation of disaster, particularly those related to missing air planes such as Malaysia Airlines Flight MH370. Moreover, the technologies used in the space shuttles could be borrowed and used in the improvement of the mechanical details of jets in order to enhance their safety and performance. Space shuttles are made with surpassing levels of sophistication, which is aimed at enhancing their safety standards (Callmers, 2008). The same level of sophistication could be applied on air jets to enhance their levels of safety. Other critics have argued for the channeling of space program resources towards the develop ment of infrastructure in the developing world. Those who favor this line of thought are inclined to the view that infrastructural development in third world countries and other underdeveloped parts of the world requires high prioritization in order to improve lives and end the migratory patterns that add pressure to the developed world.Despite the significant opposition to space programs, there is a widespread acknowledgment of the fact that space program technologies have led to important inventions, which would have been impossible without such initiatives. For example, mapping the world would have been impossible without the advances in technology brought into being the space program technologies. The worlds most accurate topographical map was made possible by space photography (Johnson, 2002). Moreover, the same technology used in the making of space suits for astronauts is currently used for the making of ultraviolet protection suits for people with high levels of vulnerabilit y to UV rays, or those under intense exposure of the same. Certainly, the invention would not have been easy without the reliance on the technological advances of the space programs.Thermal protection blankets, robotic software, and composite materials are some of the important inventions that derive from space program technologies. Thermal protection blankets are regularly applied in conditions of extreme heat, whereas robotic software help in enhancing the efficiency of processes in assembly plants and other areas that require enhanced efficiency of processes (Johnson, 2002). In this regard, the technologies derived from space programs have far-reaching positive impacts in the areas of technology and other crucial applications that foster the efficien...